Four Covers for the April Issue

The editors at Martha Stewart Living had a lot of fun with the April issue, devising four different covers for the newsstand, subscriber and digital versions of the publication! Perhaps the arrival of two new team members stirred the creative juices for this issue; Abbey Kuster-Prokell is the new creative director of the magazine (Jaspal Riyait stepped down in February) and James Maikowski is the new art director.

The newsstand cover is illustrated with brightly coloured wooden eggs while the subscriber cover demonstrates a lighter palette of eggs in an egg-shaped nest of pussy willows. During a Facebook Live video, Martha explained that the two different covers for the newsstand and the subscriber issue (a "split run") was the result of a difference of opinion regarding which cover was best: Martha preferred the subscriber cover with the paler eggs while the publishers preferred the brighter colours. Thanks to a generous ad campaign by Quaker Oats, the magazine was able to produce both covers, plus two extras, which also appear inside the covers of the newsstand and subscriber versions, as well as on the digital versions of the magazine. Fun!